About.
A BRIDGE BETWEEN EXPERTISES.
Coming from a double-background in Technology and Business, I am the link between development teams and the various company departments involved in E-commerce projects, such as merchandising, marketing, customer service, accounting or supply. Helping Companies formalizing their needs in digital, conducting projects and providing them a viable E-commerce platform is the purpose of my career.
After earning my bachelor’s degree in applied languages, I decided to attend the ISC Paris business school where most of my courses where provided in english. During those years I had the opportunity to spend a semester in Taiwan where I could challenge and develop my adaptability. After coming back from this experience abroad, I decided to start a gap year in order to earn some tangible professional experience. I started to work in lead acquisition, that’s how I got familiar with digital marketing. Following the path, I went to work as a community manager in Rio de Janeiro’s largest coworking space as I was eager to challenge myself abroad again.
This is how I chose to major in digital marketing and E-business, where I learned to build a web project, from wireframe concepts and graphic sketch to the proper HTML coding production phase, thus providing me a solid technical background. Moreover, I learned how to build a business plan and to monetize digital innovations as well as leading a project using SCRUM framework. Now that I earned my master’s degree, I aim to put to use my technical and buisness knowledge to ensure the management of E-commerce projects.
Work.
RECENT PROJECTS.
Professional Experience.
BROAD SCOPE FOR A LARGER VISION.
My different experiences in digital marketing were a way to expand my knowledge to all the challenges CMOs are facing in their daily job. Today I am able to step in the shoes of my clients when studying their needs in E-commerce
01. E-COMMERCE PROJECT MANAGER @DECADE
(2019 – Current position)
– Managing of the development team’s operations according to the client’s roadmap using SCRUM framework
– Writing activity reports to and ensuring communication the project owner
– Realizing project framing workshops with the client’s teams (merchandising, marketing, customer service, accounting, supply, etc…)
– Taking care of the qualification of the client’s operational demands
– Writing technical & functional feature specifications
– User testing & and user test notes script-writing
02. PROGRAMMATIC TRADER @HAVAS INTERNATIONAL
(2018)
– Operational responsibility of display and video campaigns
– Providing recommendation for display inventory and data usage
– Programming campaigns into several DSPs (Mediamath, Google DBM, HAWK)
– Optimizing campaigns on a daily basis in order to reach client goals (branding and performance)as well as internal goals (billing and margin).
– Creating performance reports and optimisation recommendation for future campaigns
– Connection point between Mediaplanning, publishers and DSPs
03. DIGITAL MARKETING SPECIALIST @VOISIN CONSULTING
(2017-2018)
– Piloting the conception and development of the website https://vclsneighborhood.com
– Drafting technical specifications
– Coordinating external service providers (graphic designer, web developer, network administrator)
– Plan and produce web pages in alignment with our brand guidelines to support marketing programs
– Track and report on all site metrics through Google Analytics.
– Creating a tracking system between th website (Drupal) and Salesforce
04. DIGITAL MARKETING PROJECT MANAGER @DIGIMIND
(2017)
– Implementation and development of the new website https://socialize.events
– Oversee maintenance of the blog, google analytics dashboards, and prepare performance reports to ensure optimization and compliance of best practices
– Follow up and monitoring projects with a SEO agency
– Optimization of the marketing automation tool: Hubspot
– Implementation of other marketing projects